Grant Writing Mission: Demonstrate the Effect of Your Cause!

Lack of success in grant writing to foundations usually means that the applicant is trying to convince a grant maker that the agency's cause IS the grant maker's desired effect. In other words, a good cause isn't enough, grant makers expect the cause to have an effect on their field of interest.  Many times the cause an applicant is promoting has no direct impact on the field of interest; there may a sliver of attachment but slivers of impact don't generate grant money.

The correct approach is exactly the opposite. The convincing grant is the one that presents a cause that makes a grant maker say “BINGO, BULL'S-EYE, that cause has DIRECT IMPACT on my field of interest!" There must be clearly a demonstrable connection between the cause and the effect (on the field of interest).

Ways to improve your chances of securing grant funding:

1. Be absolutely clear about what your cause is. You must know what fields of interest your cause directly impacts. Your mission must inspire that “AHA! DIRECT IMPACT!” moment for the grant maker. Remember, round pegs in round holes and square pegs in square ones.

2. Validate the effect of your cause.  It does not matter if your cause is innovative or common the effect must be demonstrated.

3. Try to get in front of as many people as possible to talk about your cause. Expect to answer a lot of tough questions. Use these meetings to learn and to fine tune your arguments.  Use them to explore all possible linkages to the fields of interest your cause serves.

4. Rally people to your cause. Collaborate and give up some control! Don’t be afraid to reach out to potential partners. Don’t be afraid to bring in powerful Board members. Don’t be afraid to share the vision with others. Many organizations fail to thrive because there is a leader who climbs up on their philanthropic high horse and rides off without the constituents, the Board members, or even the staff! Feed your cause by sharing it and being inclusive; you’ll only starve it if you hold it by the throat.

Grants are given to agencies with a worthy cause that can demonstrate DIRECT IMPACT within a field of interest.  Agency leadership must be clear on what the cause is, who to include, what the impact is/could be, and where the likely funding sources are.

Related Posts:
Taking Your Grant research Beyoind the RFA
Grant Writing - Don't Chase the Money
Photo Credit - Asif Akbar

Recommendation for Starting a Non-Profit: Plan First – Do Good Second

Non-Profit Consultant and Expert Grant Writer, Derek Link, has more good advice for non-profit organizations that want to flourish:

I get about a call a week from people who have formed a non-profit organization recently and want to find grant money to help them get going. Unfortunately, many of these well-intentioned folks are ill-prepared to turn their good ideas into action. As I begin to ask questions about their organization, they have few answers. What they mostly know about what they want to do is based on speculation and assumptions. I find that they have rarely done any meaningful preparation before filing the paperwork to establish their 501(c)(3) status.


I fear that many these good people will fail at their efforts to start a non-profit because they haven’t done due diligence before what is, in reality, starting a business. If these people came to me before they went to the trouble and expense of starting a non-profit, I would recommend that they complete a business plan for the enterprise first. It isn’t that their ideas are bad; it’s just that they never asked the questions that would tell them if the idea is viable.

It is a huge mistake to think that simply because an idea is worthwhile, that it is also going to generate sufficient money to support a viable non-profit entity. Some of the best non-profits I know are in a continual battle for funding - scraping and scratching to make their budgets balance - even with GREAT results over many years.

Creating a business plan for a non-profit will help people craft a viable model or inform them about the lack of viability of the idea. Mind you, I am not saying that people should not start non-profits; I am simply saying that planning any enterprise before launching into implementation is always a wise course of action.

Here are some key questions that a business plan is designed to answer:

1. Are the services needed?

a. Where are they needed?
b. What exactly is needed?
c. Who needs them?
d. How much service is needed?

2. Who else provides these services?

a. Is there room to compete?
b. Who funds the competition?
c. Where are they and who is served?
d. Where are the gaps in their services?

3. What kind of budget will be needed to get it off the ground?

a. Develop a budget detail.
b. Research potential sources of funding
c. Identify potential partners

These and other important questions about starting a non-profit can be resolved through the planning process. Before paperwork and fees are filed for non profit status, a Board of influential and knowledgeable people should be assembled to help guide the process of founding the organization. One person with a great idea can get something remarkable going that does tremendous good in the world, but without comprehensive planning, a great idea may die on the vine. I think that if more people did sufficient planning, they might find that their ambitions to do good would be better served by being on the Board of, or volunteering with, an existing non-profit organization.

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Where Do I Start? Advice for New Non-Profit Organizations

Here is some advice from non-profit consultant Derek Link for new non-profit organizations:

I get calls from leaders of new non-profit organizations periodically to help them raise money. Often these individuals have already gone through an awful lot of work to get their organization established. Usually they’ve already a) established a mission; b) written bylaws; c) established a board; and d) filed paperwork with their state and with the federal government to establish non-profit status.

They’re ready to find funds to get started and many think that foundations are the deep pockets they need to establish their services. Often at this point they’re a little frustrated because they’ve discovered that foundation grant seeking is difficult. They’ve probably written letters of inquiry with no return so they suspect they’re doing something wrong – because their mission is so worthy.

My guess is that what they’re doing wrong isn’t presenting the importance of their mission; it’s more likely to be that they haven’t built an internal case for funding – they very simply haven’t gotten started yet and foundations often see “start-ups” as risky investments.
Here is my advice to people wanting to start up a non-profit organization from scratch.

1. Build a budget and strategic plan before filing your non-profit paperwork.
2. Build an influential board that is willing to contribute financially or raise a percentage of the budget you need for year one.
3. Build your local network with agencies that care about your mission, that may either have a budget for your services, or who may include you in future grant applications to provide services.
4. Include other non-profits in your local network, including your local community foundation.

So, I suggest to you that you start your non-profit by building a local base of support before looking outside the community for funding. Foundations want to see that the local/impacted community is committed to your cause, and that you are doing a good job of establishing a solid business model for achieving your mission.

What is a Non-Profit Organization? (Part 1)

Non-profit consultant Derek Link sheds some light on non-profit organizations eligible for non-profit status:

Around April 15 each year people think about non-profit organizations because they’re filling out tax forms. Most people think of a non-profit organization as one that gives them a benefit when they donate to it; that is, their donation is considered tax-deductible by the IRS. The organizations that are given tax deductible status are listed in IRS Publication 526.


Examples given in Publication 526 include:

• Churches, a convention or association of churches, temples, synagogues, mosques, and other religious organizations.
• Most nonprofit charitable organizations such as the Red Cross and the United Way.
• Most nonprofit educational organizations, including the Boy (and Girl) Scouts of America, colleges, museums, and daycare centers if substantially all the childcare provided is to enable individuals (the parents) to be gainfully employed and the services are available to the general public. However, if your contribution is a substitute for tuition or other enrollment fee, it is not deductible as a charitable contribution, as explained later under Contributions You Cannot Deduct.
• Nonprofit hospitals and medical research organizations.
• Utility company emergency energy programs, if the utility company is an agent for a charitable organization that assists individuals with emergency energy needs.
• Nonprofit volunteer fire companies.
• Public parks and recreation facilities.
• Civil defense organizations.

And something I didn’t know is that these may also be included for a tax deduction:

• Canadian charities. You may be able to deduct contributions to certain Canadian charitable organizations covered under an income tax treaty with Canada. To deduct your contribution to a Canadian charity, you generally must have income from sources in Canada. See Publication 597, Information on the United States-Canada Income Tax Treaty, for information on how to figure your deduction.
• Mexican charities. You may be able to deduct contributions to certain Mexican charitable organizations under an income tax treaty with Mexico.

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