Sunday, July 11, 2010
Grant Writing - Don't Chase the Money
It just makes more sense to stay focused on your mission than to keep trying to fit the square peg of the funding source in front of you into the round hole that is your organization's mission-driven need.
No matter how hard I try to educate my clients, I saw it again last week, As I met with a client to discuss the details about a grant the said they wanted to pursue, it became obvious that this grant opportunity is not aligned with the organization's current priorities. Yes, they could go for it. They might even get it, but then they'd have to implement a program that is not aligned with where they say they want to go.....and all this for a couple of million dollars that they wouldn't be allowed to spend on what they really need anyway..
Let's say you need $100 to get to New York next month for a family reunion and someone offered to give you $200, but only if you would go to Santa Cruz next month. Would you take it? Only if you really wanted to go to Santa Cruz instead of New York anyway. If not, you'd probably be focused enough to know that spending next month in Santa Cruz would take you off track from your plan to get to New York for the family reunion and you wouldn't take that deal. You'd keep looking for someone who could help you get to New York.
You should keep the same level of focus with your grant research. Keep your mission and vision front and center, and look for the funding sources to help you get there.
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