Ten Tips for Grant Writing Success

Learning about grant writing in one blog post is a little like learning about an iceberg from seeing what's above the water line. This article just shows you part of what’s above the surface, the rest is deeper and there's a whole lot more to it. I encourage you to search our blog articles and look at our web site resources to learn more. I write whatever feels right at the moment, and this Friday afternoon, writing a simple post about ten tips feels perfect. Here goes:

1. Learn to write short, declarative sentences;
2. Correctly target your proposal to the right source;
3. Follow guidelines and restrictions scrupulously;
4. Create a writing outline;
5. Collaborate with your client on program design;
6. Write objectives that measurably impact the needs identified;
7.  Keep formatting simple and uncluttered;
8. Use the services of an editor;
9. Budget line items should never surprise the reader;
10. Check the proposal for completeness against a checklist.

Veronica put 101 tips into her book and some of these are probably repeats because they’re each so fundamental to grant development.

Success in grant writing does not happen by accident. Grants are successful because someone can write well, follow directions, and translate a lot of discussion and data into an actionable plan.

If you want to learn more about grant writing, polish and perfect your skills, we can help you do that with our online courses. We also give grant writing seminars on site for groups and we’d love to work with your agency when you need to train staff to write proposals.

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The Golden Age of Grant Writing

I started writing grants back in the mid 90’s and it was a time I fondly think of as the “Golden Age” of grant writing. The government was using grants to experiment with new programs and do social and educational research. There was a lot of money out there. And there were a lot of clients.

A headline came to me via email this morning about proposed budget cuts to educational programs (STEM Ed. Among Cuts Sought in Draft House Budget Plan).  The article made me nostalgic for the Golden Age. I see bad news in that headline on several levels but on a business level, it's another cut to the business I love, grant writing.

During the Golden Age, money was flowing and the streets were paved with gold. I grabbed the proverbial brass ring and launched into a full time grant writing job at a private company leaving the cushy, secure and boring existence of public employment.

I was suddenly working 60 hours a day. I was crushed with work. I was drinking from a fire hose. This went on for about a decade. I had no trouble getting contracts. I never marketed my services beyond handing out a business card (which I often forgot to carry).

Today, I spend part of my time writing copy for marketing. I’m pretty sure I stink at it. Oh, I have good ideas (I think) and I make cool graphics (I think), but the truth is that I am not an advertising Madman. Nonetheless, marketing is now an ongoing conversation here in the office. But I would much rather write grants full time. I know there's supposed to be an ROI to Marketing, however, it never feels like it's worth it. What happened to the fire hose?

The Golden Age of grant writing ended for social and educational programs for several reasons:

• After two decades of research (80’s and 90’s), the government “owns” the answers to all the important questions, it now knows “what works”. Grants encouraging innovation are no longer necessary. The focus of grants now is to implement everything they “discovered” during the Golden Age. Applicants these days are expected to implement “research-based” programs and “proven models" regardless of the lack of wisdom in forcing square pegs into round holes;

• The economy collapsed. Money shrank back from “the street” on all levels. The faucets got turned off in the private sector, the nonprofit sector, and the government sector. Everyone suffered and is still, grants are no different. The Golden Age ended in 2008;

• The market became flooded with “grant writers”. When I started, it was hard to find a grant writer so there was a gap in the market. I filled it. Today there’s a grant writer under every rock and some of them slithered in there and are none too ethical. You’ll read about these in the newspapers from time-to-time. It is also harder today to ferret out who is a good grant writer and who should be writing marketing copy. That’s because everyone’s success rate post-Golden Age has taken a hit. Fewer grants and more applicants means fewer applications are successful, it’s not calculus. Even a stellar writer can find his/her success rates falling. Success today is more dependent than ever before on having clients with the right need and the right demographic, geographic, and organizational profile.

I am still young (ish) and hoping to be around for the next Golden Age. It’s coming because the people are not too certain that the government really has the answers. That realization, I hope, encourages a new round of research to spur innovation and new ideas. Even if the “old” ideas worked back in the 80’s and 90’s, conditions continue to change, demographics shift, knowledge evolves, proclivities of the younger generation are not what they were in the 80’s. Learning styles, resources, technology and social needs evolve over time.

I hope that the melt-down of “No Child Left Behind” and the ever-diversifying demographics of the country are evidence that the next generation of researchers, teachers, social workers, and the like need grant funding to seek new answers. Bring on that next Golden Age, I need some relief from marketing.

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Script Writing vs. Grant Writing

I attended a script writing seminar recently in Los Angeles. I went because I wanted to see what writers from another genre talk about and I glad I attended. It was fascinating and thrilling to be with a group of authors. Grant writers tend to be reclusive folks and don’t tend to flock together. One of the authors presenting on one of the three panels quipped, “You probably became writers to get away from people, but I hate to tell you, being a script writer means you’ll have to work with people all the time.”

Two things occurred to me when I heard her say that.  First, that I love writing because it is solitary. I enjoy being alone and it’s probably why I enjoy the solitude of the mountains so much. I do my best writing when I am not bothered by people making demands on me. I write best when my mind is uncluttered, with the TV off, the phone silenced, and no event to prepare myself to attend.

The second thing that occurred to me is that I used to have a naive solitary vision of what a grant writer does, sits blissfully writing brilliant narratives in a cedar-paneled alcove perched overlooking the ocean. Ahhh… well, we’re allowed our little fantasies, right?

Alas, reality intruded on my vision, just like script writers, there is a lot of interaction with people during the grant process.  You must talk to people to obtain a contract. You must engage with people to plan, sometimes a lot of people. You must engage with people to review and revise the proposal. The end of the process leaves you alone again, grinding out the final proposal; but it’s a brief interlude, and actually only a prelude to starting the process all over again. Before the glow of submittal leaves your rosy cheeks, you are right back into meeting with people again!

Don’t get me wrong, I am not misanthropic. I enjoy people’s company and seek it out when I want it. But there is something magical for me in the solitary writing process that is necessary and wonderful at the same time. Passing time within the written word, within the conceptualization and the phrasing brings joy to me that non-writers can’t understand, especially people who thrive on conversation the way I thrive on composition.

A comical statement by another author at the seminar stuck in my mind, “If you want to be a script writer and you didn’t come from a dysfunctional family, I feel sorry for you.” By this she meant that a dysfunctional background gives a writer knowledge that is useful for producing fictional narratives, because they’re always written around solving a problem. Dysfunctional families have lots of problems to solve.

I think the benefits of dysfunctional experience applies to grant writing. Grants are often written to solve a problem too; but instead of coming from a dysfunctional family, a grant writer benefits if they have worked in a dysfunctional organization. I have that in spades (one public organization I worked for went bankrupt [for the record, I was not the cause]). I’ve seen every aspect of organizational management done wrong, so it’s easier for me to envision a better way and describe it in my narratives.

I was pleased to learn at the seminar that my background blesses me in both genres (don’t worry, I am not telling tales out of school, my family won’t argue the point). Perhaps I am destined to write a script one day: who knows where a writer’s path will lead?

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(For the Record - Consultant Derek Link authored this post, so the Grant Goddess' family should neither remove her from their Christmas shopping list nor "unfriend" her on Facebook.)

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How Does a Grant Writer Build Client Trust?

I’ve worked as a consultant for many years now and one thing I know is that establishing trust with clients is important. I’ve watched many consultants over the years fail to build trust with their clients and the result has always been that they fail. Critical ways for a grant writer to lose trust with a client are low approval rates and lack of confidentiality.

The problem with grant writing business failure, beyond the obvious trouble for the consultant, is that the client suffers because they’ve worked to get approval for a consulting agreement. The client has demonstrated their trust in an individual who let them down; it damages the client’s reputation within their organization.

Hiring a grant writer is a big decision because it costs money. While a good grant writer can earn an organization large awards, if the consultant is average or poor, their grants will be funded at a low percentage and contracting with them will cost the organization a lot of money with little or no return on investment.

A poor approval rate erodes trust quickly and another key way to lose the trust of a client is to be less than strictly confidential. I’ve witnessed many consultants lose trust with clients because they are unprofessional and share information they shouldn’t. It may be information about themselves, their co-workers, competitors, or their other clients. A grant writer who is inclined toward gossip will never make a good consultant; these people are a liability to an organization, not a benefit. There is no positive return on investment for gossip.

An easy way to identify a consultant that will not be trustworthy is that they share derogatory information about their competitors to make themselves look good. If a grant writer is willing to gossip about competitors, the client has evidence to question the consultant’s confidentiality with regard to their own organization. It is certain the client’s personal and organizational faults and foibles will be gossiped to anyone who gives an ear. As the old saying goes, where there’s smoke, there’s fire.

A grant writer must have a history of writing successful proposals and be capable of maintaining professional confidentiality in order to achieve a successful career. Organizations are wise to hire consultants cautiously and pay attention to the level of professionalism they display.

Whoever gossips to you will gossip about you.  ~Spanish Proverb~

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Grant Writer Taking a Break

Refreshing your brain is important for anyone who, a) has one, b) must use it to make a living.

Keep close to Nature's heart... and break clear away, once in awhile, and climb a mountain or spend a week in the woods. Wash your spirit clean.  John Muir

So once a year I go to the mountains to camp and to wash my spirit clean. California’s mountains are beautiful in summer and there are yet places to go where few people do, even though these are becoming harder to find.

Writing is always a part of these trips, but not grant writing of course. I take a Moleskine®  with me and make a point of writing each morning while greeting the sun. I sit high on a boulder where I can hear the Marsh Hawk screech and the peeping ground squirrels and where I can watch the coyotes trot home to their burrows after a night of hunting.

I look forward to these times in the mountains from the moment I leave there each year until the moment that I step back into that glorious valley.