All people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content. No one produces completely original content all the time.If you're out of material, that is the time to sort through those old, tired out blog posts that turned out to be less "green" that you thought and freshen them up, take a new perspective, or rewrite them for a new audience.
I'm going to start reviewing our old posts and see what I can reduce, re-use, and recycle; of course, always rewriting with relevance in mind.
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